OUTBOUND SALES

Telemarketing can be an effective tool for your business and it can be an easy and effective way to increase your profits and promote your product or service. It saves you cost of travel and all the charges that come along with it, not to forget the wages of a field sales person. Before one sets off to start a business venture, I’m sure, everyone would agree with me, that it is important that you determine your target consumers and understand what they need or desire so that you can then market a product or service that answers that specific need. I would further go on to say that having this information is of more importance than anything else in your business including finance, hiring the right talent, having the right machinery or technology. This is, in essence, what market research is all about.

INCREASING YOUR SALES THROUGH TELEMARKETING

Telemarketing, as defined in Wikipedia, is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through subsequent face-to-face or web conferencing appointment scheduled during the call — it can either be inbound or outbound in scope.

Inbound

Inbound telemarketing is mainly receiving incoming telephone calls from consumers responding to advertisements, usually involving toll-free 800 numbers, direct mail, or catalogs. Consumers would directly call the company to place their order.

Outbound

Outbound telemarketing, on the other hand, is a proactive service. It involves a company’s salesforce taking the initiative of calling end users and consumers soliciting orders or making appointments.

Through the years, the telemarketing industry continues to grow and continues to be one of the best strategies that businesses use to grow their leads or sales. Helping the companies in maximizing their profit margin at a rock bottom cost.

TELEMARKETING BENEFITS
IT IS COST EFFICIENT

Telemarketing can help you save costs in so many ways.

Especially, when you outsource your marketing efforts to a call center in Pakistan, service cost is affordable because labor cost is cheap.

IT GIVES WIDER REACH

Whereas the traditional method of selling is going door to door or doing sales visits, one can only perform a number of these sales visits in a day. Telemarketing, on the other hand, allows you to reach three times prospects or even more than what one can achieve in a day doing sales visits. This is especially helpful when your aim is to market to consumers who are in hard to reach areas.

IT PROVIDES INSTANT FEEDBACK

By being able to speak directly to your consumer, you can immediately measure your customer’s level of interest in your product or service. This feedback is helpful as you will then know what to improve on and what to maintain.

IT GENERATES A NEW CUSTOMER BASE

Telemarketing is not limited to selling. It also generates leads. The calls you make allows you to compile a list of prospect leads. Follow up calls are then made based on the list and one can further screen the leads and qualify according to priority, and pass the leads on to the field sales people for further action.

IT INCREASES SALES

Telemarketing gives you insight as to who among your existing customer base has not made use of your services for a while. Telemarketing agents can then schedule a follow-up call and come up with a scheme to re-engage existing customers by extending special offers, for example. Not only is telemarketing limited to existing customers, but you can also generate sales through new customers.

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